This is a poster from the rural electrification administration between 1937-1941. It was a push to get rural America electricity. Lester Beall used European modernism with a blend of Russian constructivism to send the message to rural farmers that electricity will make for a happy family. It gives off the idea that electrification is patriotic with the use of the red, white and blue. Found image in Graphic design referenced by Bryony Gomez-Palacio and Armin Vit.